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2.2 AI in Social Media

Every time you open Facebook, TikTok, or Telegram channels, AI decides which posts to show you first. It studies what you like, watch, and share, then predicts what will keep you engaged.

AI groups users with similar interests to recommend relevant content.

For instance, if you watch several videos about Ethiopian coffee culture, the app's recommendation AI will start showing you more coffee, cooking, and travel content — building a feed around your interests.

Scenario

Your feed keeps showing only one type of content for days. From an AI standpoint, why?

Check your understanding

1/4 · 40 XP

What does a social media recommendation system mainly try to predict?