5.5 Midjourney

Midjourney is a generative AI tool that turns text descriptions into images. You write a prompt describing what you want — a scene, a style, colours — and Midjourney produces original artwork. It is popular with artists, designers, and marketers for its highly artistic results.

For example, an Ethiopian café owner could prompt Midjourney with 'a warm modern coffee shop interior with traditional jebena pottery' to get poster artwork for their shop — without hiring a photographer.