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6.3 Data Collection

Data collection is the act of gathering data from real sources: surveys, sensors, app logs, forms, or existing records. The way you collect it shapes how trustworthy your AI will be.

CollectCleanAnalyseInsight
Data flows from sources through collection into storage, ready for AI.

An Ethiopian agritech startup might collect rainfall data from weather stations and crop yields from farmer phone surveys. If the survey only reaches one zone, the data is biased toward that area.

Scenario

You need data on customer satisfaction for a bank app used nationwide. Which approach gives the most representative data?

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How data is collected can introduce bias into an AI system.